We invite you to be part of our team of trailblazers dedicated to helping people discover and enjoy the outside. Come join us. Because on the inside we’re all outsiders. And if it’s outside, we’re all in.

L.L. Bean is currently searching for a Senior Analyst to join the Consumer Insights Team. We welcome the opportunity for this role to be based at the corporate headquarters in Freeport, Maine, or to be based remotely.

As a Senior Analyst for the Consumer Insights team, you’ll help develop customer insights that help shape our integrated marketing and brand strategies. This team serves as a customer champion, bringing deep customer understanding and key insights to the organization. The person in this role will be responsible for research and insights development for a wide variety of strategic initiatives, seasonal campaign and messaging planning, brand measurement and management, and creative testing (TV and Digital). We’re looking for a strong collaborator to work closely with stakeholders in Brand, Creative, Merchandising, and Marketing to design research and uncover key insights to inform go to market strategic planning and execution.

The successful candidate will have demonstrated research and analytical abilities, excellent storytelling skills, and be naturally curious. If you have a passion for consumers and are inspired by Purpose driven Brands, then this is a great role and company for you.

Role responsibilities

• Influence brand decisions and drive consumer and market understanding by creating/synthesizing insights and recommendations by leveraging syndicated research/market data as well as primary / custom research (qualitative and quantitative studies). Drive understanding of the consumer ‘why’ behind the ‘what’ in the data

• Serve as consumer advocate to drive empathy/understanding within the organization by clearly articulating the consumer voice and providing thought leadership

• Deep understanding and application of the Brand architecture, including Brand pyramid, consumer mindset target, outdoor category landscape, and brand strengths

• Manage brand tracking studies, monitor brand health and create a unified dashboard view of brand performance, including recommendations for growth or opportunities

• Create annual learning agendas to support key business and stakeholder partner objectives

• Bring key insights and recommendations to the seasonal creative campaign planning process; manage creative ad and messaging testing processes

• Design and program quantitative and qualitative research (surveys, focus groups, online communities); translate research results into business implications and gain organizational alignment for recommendations.

• Build and/or maintain productive partnerships with external research vendors; ensure clarity of objectives and quality deliverables; explore innovation in insights toolkits and approaches

• Proactively develop ad-hoc research plans to better understand fluctuations in customer behaviors/perceptions

Qualifications

• BS/BA; preferably in Analytics, Social Sciences, Marketing or related discipline

• 3+ years of professional experience in insights or brand management field

• Experience with quantitative and qualitative research methodologies

• Excellent verbal and written communication skills and the ability to tell a story using data; ability to simplify complexity

• Demonstrated ability to develop and deliver persuasive presentations of research findings to diverse internal audiences including senior leadership

• Strong problem-solving orientation; curiosity-driven approach to research

• Must be proactive, collaborative, inquisitive, detail-oriented, and highly organized

• Advanced project management skills to support effective initiative execution: setting of priorities/milestones, communication and follow-through, time management, organization, ability to build effective cross-functional partnerships

• Ability to work independently and manage multiple, shifting priorities

Health and Safety Requirement: Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.

If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan. Because, when it comes to the outside—we’re all in. Visit llbeancareers.com to learn more.

Being outside brings out the best in us, no matter where we come from or what we believe. At L.L.Bean, we value individual differences and encourage our co-workers to be themselves – because the uniqueness of each individual makes L.L.Bean better.