Job Description

OVERVIEW

You’ve got a passion for helping others.  And our goal is to turn that passion into action. At Sentry, we care about our associates—and we encourage our team to bring that same commitment to their customers every day. Executes digital marketing strategies and programs to support business unit objectives. Analyzes digital campaign results and program performance to uncover insights and provide recommendations for ongoing digital marketing success. Collaborates with marketing team and IT to deliver effective integrated marketing programs for Sentry's business units. Provides best practice recommendations and ensures consist brand messaging for digital programs

• Develops and executes digital campaigns ensuring alignment to offline and online digital marketing strategies and business objectives. Prepares reports and analyzes campaign results and program performance to uncover insights, identify barriers when results are not met and provide business units with recommendations on how to ensure digital marketing success going forward
• Executes and monitors online marketing programs such Customer Relationship Management (CRM), email marketing and other digital programs. Evaluates program performance and takes action to maximize Return on Investment (ROI)
• Collaborates with Corporate Marketing Specialists to provide monthly support of business unit inquires to ensure programs are meeting business objectives
• Collaborates with marketing team to provide recommendations on digital strategies that align with offline and online marketing programs and support business unit objectives
• Partners with marketing team to identify opportunities to use digital channels, programs and technology in the integrated marketing planning process to meet business unit objectives
• Collaborates with marketing team and IT on the development, launch and maintenance of web sites and digital programs
• Ensures consistent brand and product communication throughout all digital channels
• Ensures that communication and advertising projects adhere to branding and documentation standards, corporate standards and that proper approvals are received from management
• Develops and maintains effective working relationships with other business unit associates, company executives, and outside communication source 

• Bachelors Degree or equivalent work experience
• Degree emphasis in marketing, communications, advertising or related field is required
• Experience and knowledge of effective marketing strategies and background in digital marketing or eCommerce a plus
• Experience in executing on digital programs and tactics for email marketing/marketing automation campaigns, CRM, and online media
• Proficiency in analytics platforms- Google analytics and Google Tag manager, experience in mobile marketing a plus
• Ability to think strategically and align marketing plans with business objectives
• Ability to manage numerous priorities of high visibility programs
• Strong analytical skills to ensure clear analysis and sound data based decision-making
• Strong written and oral communication skills

We take great pride in making Forbes’ list of America’s Best Midsize Employers since 2017. A lot of different factors go into that honor, many of which contribute to your job satisfaction.  At Sentry, your total rewards go beyond competitive compensation.  Below are some benefits and perks that you’ll receive.

• To best support our associates and our culture, Sentry is happy to offer flexibility through a scheduled work from home (Monday and Friday)/in office days (Tuesday through Thursday) after we begin to return to the office.
• Generous Paid-Time Off plan for you to enjoy time out of the office.
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
• Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle.
• Pretax Dependent Care and Health Expense Reimbursement Accounts to ease taxes on health spending.
• Extensive Work-Life Resources to lend a helping hand.
• Sentry Foundation gift matching program to encourage charitable giving.
• Continue your education and career development through Sentry University (SentryU).

If you are interested in joining Sentry’s team, select the one position that you are most interested in being considered for and complete your online application details. If you have applied with us before, you will only need to provide your email address and password. If this is your first time applying, you’ll need to create an account. Please complete your application and upload your resume online.

All of us at Sentry—more than 4,000 associates—have various talents, skills, and backgrounds. We work together to deliver on our promises to our policyholders every day. We’re proud to offer a full line of property, casualty, and life insurance products to help protect businesses, cars, homes, lives, and retirement income.

Our headquarters is in Stevens Point, Wisconsin, with claims and service offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.

Get ready to own your future at Sentry. Opportunities await.

It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.

Thank you for your interest in Sentry!

Nic La Rosa

[email protected]