Digital Marketing Coordinator

Job Description

Maverick Label, a leader in the printing industry offering a complete range of custom-printed digital labels is currently seeking a Digital Marketing Coordinator it it's Edmonds, WA location.

Job Summary

Work alongside sales, marketing, and management to execute marketing initiatives across digital platforms. Looking for a candidate with a creative mind and digital experience to learn a fast growing industry and be a part of the companies growth.

Primary Duties and Responsibilities

Manage Company Website & Social Media

Act as gatekeeper for the brand website
Develop web content and ensure all content is up to date
Measure the success of specific web pages and ensure the overall optimal performance of the website

Oversee Lead Generation

Responsible for planning, overseeing, and executing efforts to

hook new customers
drive specific product or service sales

Marketing Campaign Management

Work with management and agencies to create and manage marketing campaigns across digital platforms to boost revenue

Campaigns may include email and search engine optimization (SEO) and marketing (SEM) strategies.

Reporting & Analysis

Monitor results of digital marketing efforts and report any successes or weaknesses to the marketing and sales teams

Analyze results and make recommendations on ways to improve or increase the success of marketing efforts

Industry Trends

Maintain working knowledge of industry trends and developments related to digital advertising, lead generation, marketing, and label industry

Understand current social media channels/platforms and their effectiveness in promoting services and products to targeted audiences

Contacts

This position requires contact with employees at all levels, outside vendors, and customers

Physical Requirements & Environmental Conditions

Environment is typically general office, though the incumbent may spend short periods in the manufacturing environments with exposure including but not limited to dust, dirt, high noise levels, and variations in temperature. Occasional exposure to one or more unpleasant or hazardous conditions 6% to 20% of work time.
Regularly required to stand, walk, use color vision, grasp, reach, and sit for prolonged periods of time.
Occasionally required to carry and lift up to 25 lbs.

Employer's Rights

This job description does not list all the duties of the job. Incumbents may be asked by their supervisor or managers to perform other duties. Incumbents will be evaluated in part based upon their performance of the tasks listed in this job description.

The Company has the right to revise this job description at any time. The job description is not a contract for employment and either you or the Company may terminate employment at any time, with or without cause, with or without notice (subject to applicable laws).

Maverick Label is an Equal Opportunity Employer

more