Job Description

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

Epsilon is seeking a dynamic Lead Strategic Consultant to work with Travel & Hospitality clients. Key responsibilities include strategic planning, experience design, and marketing transformation engagements.

ABOUT EPSILON

Epsilon is a global marketing and media company with award-winning data and technology, and is owned by Publicis Groupe, the world’s third largest communications group. Epsilon helps the world’s top brands transform customer experiences into meaningful, human experiences that drive results. By harnessing the power of rich data, world-leading technologies, creativity, and transformative ideas, Epsilon creates multi-channel, tailored marketing solutions for our clients.

ROLES AND RESPONSIBILITIES

• Support efforts for client engagements with the following expectations:
• Support a team of strategy consultants and work day-to-day on client service engagements
• Consult and drive clients through appropriate engagement models including optimization, insight and strategic design, applying and leveraging multi-channel marketing industry expertise and customer experience best practices
• Understand the financial aspects of measuring and managing customer marketing investments and make recommendations to achieve clients' financially-driven goals
• Work with internal cross-functional teams providing leadership into the creation and management of marketing initiatives including customer acquisition, engagement, and retention strategies
• Identify, populate, and leverage strategic frameworks and develop real-time contact strategies hands-on through the use of segmentation, targeting, channels, offers, messaging, testing, reporting, and analysis with a focus on digital channels
• Define KPIs for performance and continuously measure, track, report, and optimize strategies and tactics

The candidate “must have”:

• Strong consulting and solution selling skills
• Experience designing and deploying marketing strategies within a real-time decisioning environment
• Strong grasp of digital marketing trends and key consulting frameworks and concepts
• Familiarity with marketing automation tools and comfortable navigating system architecture diagrams
• Strong awareness of how systems and data integrate with contact plans, and capable of determining systems and data requirements for a given marketing strategy
• Structured thinking and the ability to facilitate working sessions and brainstorming exercises among clients and peers across all levels of an organization

In addition, the ideal candidate would also have many of the qualities below:

• Proactive self-starter with high level of initiative and ability to direct a team on multiple concurrent projects, and ensure follow-through while delivering high quality to Epsilon clients
• Leader, collaborator, and team-oriented
• Strong project planning and project management skills desired
• Track record for growing client businesses and getting results
• Ability to synthesize complex concepts in simple terms
•  Strong oral and written communicator; create high quality documents and deliverables using Microsoft Office and other applications as needed
• Process-oriented thinker with a background in using frameworks and methodical steps to identify workstream approaches
• Analytically oriented thinker with advanced Excel skills and comfortable manipulating data to demonstrate visual trends in meaningful ways
• Familiar with analytical techniques in support of multi-channel marketing including profiling, segmentation, analysis, and modeling
• Experienced in identifying and documenting business requirements for new marketing programs
• Familiar with best of breed marketing tools including social media monitoring, business intelligence, campaign management, digital analytics, content management, and offer management

EXPERIENCE AND EDUCATION

• 7+ years of professional experience
•  Bachelor's degree and an MBA or master's degree equivalent is preferred
• Management consulting expertise preferred
• First-hand experience in communications roadmap development and implementation
• Multi-channel delivery platform experience
• Advanced-level software knowledge including Project, PowerPoint, Excel, and Word

Qualifications

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.

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