Our client is a global leader in addressable media solutions. They focus on 3 core areas to deliver a one-stop approach to their clients: cleaner data, customer privacy, and audience-focused optimization. Due to growth they are seeking to hire a Paid Search Manager to join its NYC Team. Initially the position will be virtual and when it is safe you will work full time out the NYC Office

MAIN RESPONSIBILITIES:

• Management of up to 2 Search Associates
• Aid in on-boarding new personnel to team
• Supports Director of Search as day-to-day execution point person in all aspects of Search
• Execute day-to-day campaign management, quarterly planning and collaborating with the broader team to deliver strong business results.
• Engage in search and social landscape
• Develop campaign components including keywords, copy, landing page selection, account structure etc. with oversight from Director of Search
• Manage budgets towards performance goals
• Foster relationships with key publisher partners such as Google, Bing, etc.
• Proactively proposes solutions to correct run rates and improve ROI
• Responsible for day to day trafficking, test execution, optimization and troubleshooting
• Accountable for monthly media spend accounting
• Identifies areas of risk and opportunity through on-going analysis on large data sets
• Compile data from multiple sources in on-going reporting
• Present weekly results and explain changes in performance and actions taken to improve results
• Develops a rapport with publisher partners, internal and client teams
• Prepares routine and ad-hoc reports in response to client and internal manager questions and requests
• Executes competitive monitoring and analysis
• Participates in QA process
• Anticipates client’s questions and assist in developing responses to client questions
• Partake in cross-functional initiatives to better understand company service offerings

JOB REQUIREMENTS:

• Bachelor Degree
• 4+ years in Search Engine Marketing
• Background in critical thinking, quantitative analysis and writing
• Ability to work well in a team
• Experience managing a complex task list and meeting tight deadlines
• Proficiency in PowerPoint and intermediate to advanced Excel skills
• Aptitude to quickly learn new tools and all terminology used in SEM