Job Description

SUMMARY OF RESPONSIBILITIES:

The Marketing Specialist is responsible for the implementation and measurement of integrated strategic marketing plans to support membership as well as achieve desired product and program results. The Marketing Specialist works closely with internal teams including Academy Business Area team members, managing the processes to ensure activities are accurate, on schedule and within budget. The Marketing Specialist will monitor activities along with the Marketing Manager and ensure accurate tracking and reporting of business and marketing metrics.

Specific aspects include:

• Deploy annual marketing plan tactics and ensure they meet or exceed executional objectives.
• Ensure marketing activities are on schedule and within budget.
• Champion internal workflow processes to ensure activities are accurate and timely.
• Collaborate with Integrated Marketing Communications team to develop marketing activities (ex. direct mail, advertising, email, etc.) that are clear, compelling, impactful and achieve the strategic objectives and results.
• Monitor and evaluate performance metrics to ensure marketing effectiveness.
• Contribute to new product/program ideation to drive innovation and growth.
• Other duties as assigned.

REQUIREMENTS:

Bachelor’s degree in marketing or other related field plus at least two years of related work experience.  Excellent verbal and written communication. Must be able to plan, organize, and have a high level of detail orientation and follow through. Effective time management skills, problem solving abilities and the ability to multi-task.  Self-starter with heightened sense of urgency and ability to thrive in a fast-paced environment. Ability to work collaboratively across teams to successfully achieve results.