Job Description

Company Description

Job Description

We’re leading our industry.

Epsilon is an all-encompassing global marketing innovator. We wrote the book on database management, and now we’re writing the future of marketing. We know that true connections create better results, so we work together to develop personalized marketing solutions for consumers. Here, you’ll learn from the best in the business and grow in a team-oriented environment.

It’s all about the customer.

Working within Epsilon’s PeopleCloud Customer platform, the Senior Marketing Business Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Senior Marketing BA will work closely with account team leads to ensure accurate and timely delivery of medium to high complexity account deliverables, with a focus on defining new campaigns/reports/ analysis and executing existing client campaigns and reports.

What you’ll do as a CRM Senior Marketing Business Analyst:

• Create campaign business requirement documents based on client discovery/ intake
• Follow SDLC to build multi-channel marketing campaigns - create functional specs, build complex campaign flowcharts/ workflows, conduct unit/ end to end testing and deployment of the campaigns
• Build waterfall and ad-hoc reports based on business requirements
• Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns
• Ability to have effective client meetings, understand deliverables, and drive successful outcomes
• Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation

What skills you will use:

• 5+ years of relevant experience  
• Understanding of CRM solutions, marketing concepts and marketing channels like direct mail, email, mobile, etc.
• Experience in the execution of high-complexity, multi-channel marketing programs across multiple domains/ industries like healthcare, retail, banking financial services etc.
• Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools
• Good at understanding, analyzing, and interpreting campaign data output
• Experience translating business campaign strategy into business requirement document/ functional specifications, creating and executing test plans
• Good understanding of data warehouse and data mart concepts
• Expert SQL skills and ability to write queries for data manipulation
• Ability to write HTML and JavaScript (preferred)
• Detail-oriented, ability to multi-task, prioritize and quickly change priorities
• Organizational and interpersonal skills
• Good time management
• Excellent written and verbal communication skills

Who are we a good fit for? 

We didn’t become an industry leader through corporate stagnation. We’re constantly changing, and we love working with people who share our adaptability and thirst for knowledge. With new ideas flying around, we thrive on a collaborative spirit. If you want to work for a company that encourages advancement, then come join us.

We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re a forward-thinking team player, we want you to work for Epsilon.

Qualifications

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry’s most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit 

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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