Job Description

Description

Introduction

Last year our HCA Healthcare colleagues invested over 156,000 hours volunteering in our communities. As a(an) Sr Marketing Insights Analyst with HCA Healthcare you can be a part of an organization that is devoted to giving back!

Benefits

We are committed to providing our employees with the support they need. At HCA Healthcare, we offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• Medical, Dental, Vision, Life Insurance and Flexible Spending
• Paid Time Off (PTO) and Personal Leave
• 401K(100% annual match - 3% to 9% of pay based on years of service)
• Academic Assistance and Reimbursements for Tuition and Student Loans
• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
• Home, Auto, and Pet Insurance
• Employee Stock Purchase Program (ESPP)
• Short Term & Long Term Disability coverage
• Adoption Assistance
• Legal Benefits and lots more!

Would you like to unlock your potential with a leading healthcare provider dedicated to the growth and development of our colleagues? Join the HCA Healthcare family! We will give you the tools and resources you need to succeed in our organization. We are looking for an enthusiastic Sr Marketing Insights Analyst to help us reach our goals. Unlock your potential!

Job Summary and Qualifications

As a Senior Marketing Insights Analyst at HCA Healthcare, you will be working within the Marketing Operations organization and helping the Marketing Insights team provide analyses on the performance of marketing tactics and campaigns to the organization. Our goal is to use the power of analysis to optimize marketing operations and spend, while also proving the value of marketing initiatives and campaigns. Using enterprise technology and applications, the analyst is expected to work efficiently, and provide value through insights to inform our stakeholders and guide marketing strategy. The analyst will use every skill at their disposal to deliver quality insights and analysis while trying to understand complex and ambiguous problems. The Senior Marketing Analyst supports the Manager of Marketing Insights by providing value to the organization through analyses on marketing tactics and campaigns and optimizing marketing strategy.

The Senior Marketing Insights Analyst is a motivated individual who needs little guidance on how to approach a difficult question from the business. This role is expected to have an understanding of traditional marketing KPIs and financial concepts, as well as a background in marketing systems spanning all marketing channels. The analyst should have experience communicating difficult concepts within the marketing organization and our cross-functional partners to drive decision-making and overall strategy.

General Responsibilities:

• Ability to independently work on a project from an ambiguous idea, conceptualize, gather requirements, find the correct data sources, and work with data to create the insights that fuel the business
• Be a leader within the team and inform decision making amongst stakeholders using visuals, analysis, and effective communication
• Leverage enterprise business intelligence tools to create visuals that helps the analyst communicate their insights clearly to stakeholders to inform marketing strategy
• Apply critical thinking and develop revenue and attribution models as they relate to marketing tactics and campaigns
• Lead the development of the logic and intelligence behind consumer profiles and personas to enrich our analyses and provide better insights to our stakeholders
• Be a thought leader in product and data integration into the team’s data and analytics strategy
• Work with the Marketing Automation team on establishing processes for data management between our systems/platforms to support customer engagement initiatives
• Collaborate with stakeholders from across the organization including marketing and digital operations, IT, clinical operations, and other groups across the organization
• Organization of workflows and processes for reporting to ensure sustainability and other team members have visibility into project life cycle

What qualifications you will need:

• Bachelor’s degree in marketing, finance, statistics or other related field
• 5+ years of experience in an analytics role with some team leadership experience
• Experience in developing requirements for reporting needs and communicating that effort across teams and departments
• Proficient in building reports and analyses using business intelligence tools, specifically PowerBI and Tableau
• Experience working with financial data and have an understanding of basic financial concepts
• Proficient writing SQL queries and querying databases, making connections between different sources
• Experience working with Google Analytics and Google Tag Manager
• Experience working in the Healthcare industry, specifically working with patient and consumer data in a marketing or operations capacity
• Experience using Alteryx to develop workflows using multiple data sources as inputs
• Familiarity with Salesforce product solutions
• Experience in R or Python

CORP-AFHP

HCA Healthcare (Corporate), based in Nashville, Tennessee, supports a variety of corporate roles from business operations to administrative positions. Like our colleagues in any HCA Healthcare hospital, our corporate campus employees enjoy unparalleled resources and opportunities to reach their potential as healthcare leaders and innovators. From market rate compensation to continuing education and career advancement opportunities, every person has a solid foundation for success. Nashville is also home to our Executive Development Program, where exceptional employees are groomed to take on CNO- and COO-level roles in our hospitals. This selective program focuses on ethics, leadership and the financial and clinical knowledge required of professionals at this level of the industry.