Job Description

Title: Email Marketing Manager

Reports to: Director of Digital & Loyalty Strategy

Overview

Urban Outfitters is looking for a creative, passionate, and curious individual to join the brand outbound marketing team as our Email Marketing Manager. This unique opportunity is a highly visible leadership position within the organization, leading a talented and driven team in a fast-paced environment. The Email Marketing Manager will be responsible for supporting the strategic planning and optimization of our email channel. This position will further develop Urban Outfitter’s relationship with our customers throughout their entire lifecycle, while driving higher customer retention and lifetime value.

Responsibilities

• Design strategies to strengthen customer retention and optimization of messaging for promotional, triggered, and operational emails.
• Own the monthly email content calendar and work cross-functionally with merchandising, web production, and creative to oversee execution of all email campaigns
• Analyze weekly data and provide actionable insights, develop optimizations through learnings and best practices, and identify new opportunities for channel growth
• Partner with central IT teams on future platform roadmap and roll-out of enhancements
• Lead QA of all emails, along with design, copy, and strategy teams to ensure messaging vision is translated accurately into email campaigns
• Lead the email team in their learning and development, helping them identify solutions to challenges and identifying opportunities and pathways for growth
• Collaborate with other digital channel stakeholders to design multi-channel lifecycle journeys
• Develop and own testing agenda for the email program

Qualifications

• Bachelor’s Degree
• Minimum 5 years of email marketing in an ecommerce environment
• Experience with Salesforce marketing cloud strongly preferred
• Hands on experience building complex email campaigns in segmentation and testing within an email service provider
• Experience managing a team of direct reports
• Strong analytical skills and experience creating data-driven decisions through A/B testing, campaign performance, and comfort with data analysis
• Strong organizational & communication skills, with the ability to follow through complex projects
• Acute attention to detail
• Curious and creative self-starter who enjoys problem solving
• Working knowledge of SQL is a plus

Education: Bachelor’s Degree in Marketing, Business, or a related field

Location: Philadelphia, PA