Job Description

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

The Vertical Marketing Manager will combine an understanding of marketing in specific vertical industries with knowledge of the market conditions and competitive landscape. Working closely with sales, product and various marketing functions, the role will develop an integrated and scalable program mix that takes an account-first approach and is optimized to performance across different marketing channels. Vertical industries span across retail, travel, financial services, healthcare, restaurants, CPG, etc. This role will be responsible for healthcare marketing.

Responsibilities

• Develop deep expertise on what’s now and what’s next across the market landscape for your vertical(s), and how our offerings align to these trends
• Define key buyer personas and market segments, accounting for how they buy and the customer lifecycle
• Develop vertical positioning, value prop and key benefits that differentiate our solutions in the market
• Develop compelling sales enablement materials and nurture ongoing sales knowledge transfer across buying stages, including pitch materials, case studies, guides, one-sheets, blog posts, web content, videos and more
• Drive integrated marketing planning process in close collaboration with product, sales and other marketing disciplines including Product Marketing, Web, Demand Gen, Content, PR, Marketing Operations and Creative
• Nurture accountability by establishing meaningful, realistic goals and KPIs mapped to business outcomes
• Own Account Based Marketing programs tailored to key accounts shared across sales and product teams, driving account research and planning, messaging strategy and cross-team alignment
• Manage and deliver the marketing performance narrative for the vertical with continuous assessment of what’s working and not working to optimize performance
• Evolve the presence of the verticals on our website
• Conduct market research and benchmarking, gain customer feedback and gather competitive insights
• Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity and prioritization

Role Requirements

• Bachelor’s Degree from a 4-year college or university preferred
• 5+ years of Vertical Industry, Portfolio and/or Product Marketing experience, ideally with fast-moving marketing services, enterprise SaaS companies or advertising technology
• Ability to grasp and translate technical capabilities into clear benefits
• Demonstrated success in creating compelling messaging, positioning, market/competitive analysis, managing product/program launches and end-to-end execution within a large matrixed organization
• Familiarity with best practice Portfolio / Product Marketing methodologies and frameworks such as Forrester SiriusDecisions, Pragmatic Institute, Product Marketing Alliance, and/or Gartner CEB; Certifications a plus
• Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization
• An entrepreneurial attitude with start-up mentality and the ability to be flexible
• High degree of professionalism and demonstrated history of building relationships with various levels across an organization
• Attention to detail and an eye for quality, along with a strong ability to grasp and translate technical capabilities into benefits
• The ability to proactively collaborate with remote contributors and stakeholders efficiently and effectively
• Creative, resourceful, results-oriented and collaborative team player
• Highly organized with good follow through capabilities
• Strong proficiency in MS Office, especially PowerPoint and Excel
• Workfront, Salesforce, or ABM platform experience beneficial

Qualifications

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry’s most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit 

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.