Job Description

Our client, a Global Beauty Company, is seeking a Communications Consultant for a 6 month contract covering a parental leave.

About the Job

Develop Global Communications strategy for key new launches, partner with multiple cross functional teams to maximize earned media opportunity, ensure consumer engagement at all digital touchpoints. Cultivate an exciting and accessible brand voice through authentic and compelling storytelling that encourages brand exploration, love and loyalty.

About Your Responsibilities

Global communications strategy that aligns with brand identity and promotes growth

• Lead the process of ideating, developing, and executing global earned media strategy to key launches or commercial innovations
• Lead coordination of global earned media concepts with cross functional global teams
• Develop toolkits and partner with regions on execution - distribute toolkits to each region with materials including key messaging, talking points, sample pitch letters, press releases, photography, event guidelines support affiliate-level strategy execution
• Identify and execute earned media opportunities for key global projects
• Lead measurement and reporting of earned media
• Present regular reports and suggest strategy adjustments to leadership based on analysis
• Compile trends and discover new opportunities for brand, media, and platform partnerships and recommend to senior leaders

Brand storytelling to amplify brand reach and engage consumers across channels

• Kickoff and own the development of the 360 concept brief development including platform and story activation
• Present activation strategies to cross-functional brand and channel team leadership
• Work with Creative to generate fresh and engaging campaign ideas to deliver on program goals and deepen loyalty and affinity
• Ensure E-commerce site, in-store retail immersion and social and digital experiences are cohesive and compelling
• Understand the pain points of the regions. Build and align goals across all levels of the matrix to ensure reduction of redundancies, spend and increase efficiencies globally
• Work with partners to develop and implement fast and efficient marketing processes and systems (marketing strategy and planning, new product launch, marketing operations)
• Enhance sharing of best practices globally and encourage optimization of existing initiatives

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are

• Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
• Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
• Identify and build creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach

Finance and Budget Management

• Run budget for all projects
• Allocate and assign budget investment priorities based upon key departmental objectives
• Manage costs across agencies