Job Description

Executive Director of CRM (Consultant) Overview:

This position is responsible for supporting the development of customer-centric programs that drive profitable, long-term relationships. The individual will apply a CRM approach and vision to drive data-driven activations across all consumer-facing channels. This individual will be responsible for managing and maintaining the activation, tracking and measurement of all brand owned data across all activation channels including, but not limited to, email, media, social, etc. Providing consumer insights that are data driven across the customer’s lifecycle and multi-channel touchpoints that can be applied within the business.

Executive Director of CRM (Consultant) Responsibilities:

• Oversee lifecycle marketing strategies which identify valuable consumers and opportunities that drive increased engagement and revenue.
• Provide consumer insights support as well as audience development support for all digital media campaigns.
• Create and continually refine and help optimize direct-to-consumer communications (including email, media, SMS and direct mail) with new innovation and models.
• Manage external agency and multiple vendor relationships as related to CRM, loyalty, consumer marketing and database management.
• Create and lead the development of brand analytics, segmentation analysis, and other analytical techniques to improve consumer insight, retention and loyalty.
• Manage the distribution and presentation of CRM reporting and status to executive stakeholders.
• Partner with media and platform/site teams to drive development omni-channel programs and campaigns.

Executive Director of CRM (Consultant) Requirements:

• 7+ years in a direct to consumer CRM role
• Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to CRM and consumer analytics.
• Ability to lead presentations and effectively analyze and translate data into actionable business plans.
• Highly collaborative across different stakeholders in a matrixed environment.
• Strong projection & forecasting skills.
• Experience developing or running a brand loyalty program is preferred.