Job Description

Digital Marketing Specialist (Email)

General RV Center is hiring immediately for an Email Marketing Specialist at our Wixom, MI location.

The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Our sustained growth has been fueled by our family values and passion for the RV lifestyle. Today, General RV Center stands as the Nation’s Largest Family-Owned RV Dealer, with locations nationwide and a global presence through our Internet Sales team.

Continuing this growth trend, our Marketing Team is adding an Email Marketing Specialist. This dynamic, 20-person team is integral to the success of General RV, and it is responsible for all marketing and communications functions. The Email Marketing Specialist’s primary focus is to implement and manage email and marketing automation programs.  This role will serve as our email marketing expert with direct responsibility for managing the email marketing process and consistently working to increase deliverability and engagement. This role will also coordinate a variety of digital marketing campaigns and assist with digital ad routing.

What’s in it for you? When you join our team, you become part of the General RV family. It’s more than a job – it’s the opportunity to build a career, make a difference, and be part of an exciting industry.        

Strategy

• Work collaboratively with the Digital Marketing Manager and team to craft and deliver informative, relationship-building, and call-to-action email campaigns.
• Provide customer experience ideas based on industry best practices.

Setup & Implementation

• Lead day-to-day email marketing activities including, but not limited to, email campaign conception, project set-up, email creation, tagging and final deployment.
• Design and execute a variety of customer facing emails from one-time, automated to tailored content-driven campaigns.
• Manage creative development of email templates with internal copywriter and designers.
• Create and manage database segmentation to support targeted email messaging and campaigns.

Reporting & Analysis

• Analyze our email program’s performance metrics to determine benchmarks and regularly report out on campaign performance.
• Utilize performance metrics along with routine testing protocols to drive improvements.

Coordination & Support

• Coordinate select digital marketing campaigns with internal team.
• Communicate ad specs and traffic/route digital assets to external agency partners.

• Bachelor’s degree or equivalent work experience required.
• 1-3 years of email marketing experience; knowledge of email automation.
• Experience managing a large email database and creating a range of email marketing campaigns.
• Strong organizational skills, ability to prioritize, attention to detail, and ability to work well under pressure in order to hit deadlines.
• Strong analytical and problem-solving skills to understand campaign performance (ROI analysis and recommendations).
• The ability to confidently communicate recommendations based on learnings, data and insights.
• Ability to work well as part of a team and also individually.
• Experience with an email service provider. (Constant Contact, Campaign Monitor, SalesForce, etc).
• Project management software experience preferred. Smartsheet experience is a plus.
• HTML knowledge preferred

KEY CHARACTERISTICS

• Self-motivation – Desire to understand and own this role completely is essential, and then actively find ways to add value to the position and the marketing team as a whole.

• Hustle - Our industry moves fast and so does the competition. The right candidate establishes plans and works to meet deadlines.
• Team Player - Our success is attributed to our team environment and we look for individuals that are team oriented.
• Attitude - General RV believes in out-working our competition and having fun while doing it! A positive and attitude willingness to work hard will serve you well.  

PERKS

General RV Center offers a great benefits package that includes medical, dental, vision, paid vacations, and 401k options.

WHO IS GENERAL RV CENTER?

General RV Center and its family of companies, which includes America's Choice Insurance Partners and Salem Distributors, is a large multi-state employer founded in 1962 in the heart of the Motor City.  General RV has become the nation's largest family-owned RV Dealer, and what started as a small ‘mom and pop’ operation has since grown to 13 locations in Michigan, Ohio, Illinois, Florida, Utah and Virginia. Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest growing privately held companies.

The Email Marketing Specialist position is a permanent full-time position.

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