Job Description

Company Description

Wood Mackenzie is the global leader in data, analysis and consulting across the energy, chemicals, metals, mining, power and renewables sectors.

Founded in 1973, our success has always been underpinned by the simple principle of providing trusted research and advice that makes a difference to our customers. Today we have over 2,000 customers ranging from the largest global energy companies and financial institutions to governments as well as smaller market specialists.

Our teams are located around the world. This enables us to stay closely connected with customers and the markets and sectors we cover. Collectively this allows us to offer a compelling combination of global commodity analysis with detailed local market knowledge.

We are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment that encourages diversity and fosters a sense of belonging. We are committed to creating a workplace that works for you and encourage everyone to get involved in our Wellness, Diversity and Inclusion, and Community Engagement initiatives. We actively support flexible working and are happy to consider alternative work patterns, taking into account your needs and the needs of the team or division that you are looking to join.

Hear what our team has to say about working with us:

https://www.woodmac.com/careers/our-people/

We are proud to be a part of the Verisk family of companies!

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Job Description

About the Day to Day Responsibilities of the Role

The Wood Mackenzie Marketing Manager is responsible for supporting demand generation around our global commodities businesses, specifically supporting our oil and gas/LNG product portfolio. They will plan, implement, and evolve the marketing strategy, using performance data and insights to make continuous program improvements and drive business growth.

The Marketing Manager reports to the Director of Marketing, Americas, but will support the business globally. The Marketing Manager will collaborate closely with the entire global marketing team to achieve goals.

Main Responsibilities

• Develop and implement a marketing strategy to drive growth and achieve revenue targets, utilizing customer, competitor, and market insights to inform decision making and program optimizations
• Plan and execute marketing campaigns and tactics from start to finish, utilizing the entire marketing channel mix while leveraging internal support and driving collaboration
• Localize programs for specific regional market segments and audiences
• Continuously analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs – track, analyze and optimize continuously!
• Effectively manage stakeholder relationships across sales, research, and consulting teams, utilizing insights to drive campaign planning and strategy and providing consistent performance updates
• Work collaboratively with the global marketing team (digital, content, creative, product marketing, PR, and more) to maximize reach and performance of campaign activity and to share best practices
• Will have complete management of a budget and responsibility for delivering ROI
  

Qualifications

About You and How You Can Excel in this Role

• Previous successful experience in a B2B marketing manager role, with a focus on demand generation
• Should have at least five years of marketing experience and a relevant Bachelor’s degree; knowledge in renewables, energy, and commodities markets, and/or expertise marketing a complex technology product, is also an advantage
• Must have experience developing marketing strategies, plans, and campaigns from start to finish, including analyzing results and optimizing campaigns accordingly
• Very comfortable using marketing performance metrics and insights to interpret trends and drive strategic decision making and marketing plan development
• Must excel at problem-solving and approaching issues in multiple ways – proven creative and innovative problem-solving required!
• Must love collaborating across teams and should possess a positive attitude and demeanor
• Strong leadership and communication skills – must have demonstrated ability to influence, build, and maintain relationships at all levels of an organization
• Performs well managing multiple priorities and working in a matrixed environment
• Self-starter who thrives in a dynamic environment – change and new opportunities should excite you!
• Strong customer-first mentality, both internal and external
• Excellent interpersonal, written, and oral communication skills
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC, and social media
• Experienced Martech user (ideally, you will have solid experience using Salesforce and Pardot)
  

Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Consumer Privacy Notice

At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.

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