Our client is a leader in Addressable Media. Due to growth, they are in need of a Senior Associate in Paid Social Media. Candidates should be a dynamic paid social expert who executes and supports campaigns, including but not limited to account setup, organization, and management, helping clients bring campaigns to life.

Key Responsibilities

• Ensuring campaign shells are built to client specifications and are properly QA'ed
• Formatting reporting data and compiling insights Train associates on platform execution
• Understand client goals and how to maximize those measures of success through tactical strategies, technologies, and analyzation of data
• Brainstorm and research targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
• Set-up promoted paid social posts, including coordination of assets between creative agencies, client teams, and other partners
• First point of contact for client communications, escalating as necessary
• Lead status & reporting calls both internally and with client/social platform partners
• Optimize, test, and maintain paid social advertising campaigns
• Work with associate on development of end of campaign reports and crafting insights which is provided to the client
• QA associate work when applicable, including campaign builds, Prisma & other billing related items, reports, etc.
• Draft POVs on potential paid social opportunities to pitch to the client
• First point of contact for billing needs, including client budgets and reconciling all campaigns to ensure that client receives all planned media and is invoiced/credited properly

Experience

• Familiarity with 3rd-party tracking vendors and integrating with social platforms
• Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, Snap, Twitter Ads, etc.
• Strong working knowledge of Microsoft Office applications, primarily Microsoft Excel and PowerPoint
• Strong written and verbal communication skills
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Experience executing paid social media accounts with diverse objectives and budget amounts
• Understanding of full funnel tactics in paid social from Upper funnel down to direct response strategies and tactics